This brand’s refreshing, modern/organic style had me giddy from the get-go (flash back to the RDB mood board here). Lucas is a custom builder up in Boston specializing in durable, environmentally responsible and elegant design for clients with a discerning eye. We wanted his brand to match his clean, practical taste while giving justice to his incredible portfolio. We chose a fresh color palette with earth tones and cool drops of color paired with a sans serif font and simple “build” of the RDB as his main element. I hope you enjoy a glimpse into our process below and we look forward to sharing the RDB website currently under construction and launching this summer!