5. 23Brand Launch: Ali Baldassare

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I had the privilege to work with the this strong, sexy and talented lady on her new brand development this past fall and I just love how it all came together. Ali is a nationally certified and trained Pilates and fitness instructor & an ACE certified Fitness Nutrition Specialist transforming her clients lives up in Boston MA. She really wanted a fierce yet feminine new look and her awesome photo shoot by the talented Lucie Wicker Photography just fits her new vibe perfectly. Here’s a peek into our design process…

The Brand Inspiration

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woman  //  pattern //  ar  //  texture  //  nyc  //  kayli  // woman

LOGO CONCEPTS

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Final Brand

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  • They look great, I love the one she chose best and the bottom left round one too. Beautiful work as always.