1. 20The Brand Bar is Now Open for Business

BrandBarLaunchBlog

Whewww. We are live!

I am so humbled by all the interest and support I have received regarding this little labor of love. I have been thinking about this concept for quite some time now and I am excited (and nervous) to see how it will be received now that it’s been unveiled. While I absolutely love working together with my custom design clients to build their dream brands from the ground up, I also understand that the custom process might not be for everyone and for a variety of different reasons. During my time as the owner of Salted Ink, I have also met so many potential clients that either needed a brand yesterday, have a more modest budget and/or are totally intimidated by the uncertainty of the custom branding process. So I wanted to create a little marketplace where I could try to service those clients a bit better without sacrificing distinction, quality or style with their branding solution.

And at the same time, as a brand designer I constantly have ideas that might not be a fit for any of my custom clients at the time but would hit the nail on the head for some hardworking fellow entrepreneur out there in search of the perfect brand. So I thought, maybe…just maybe I can create some pretty awesome brands that are a complete turn key package (from business card designs to cohesive social media collateral) and they will find a forever home with some amazing business owner out there through the creation of The Brand Bar.

Unlike many of the pre-made logos out there, I really wanted to make The Brand Bar Brands only available for purchase by one person/business. So if you find a brand that speaks to you and fits your business, it’s truly yours. And we spend time custom fitting your new brand so it works for you. Most importantly you are purchasing a full brand, not just a logo. From your submarks to your coordinating business cards and social media collateral, we provide a complete and thoughtfully crafted brand package ready for you to use in 10 business days or less. Pretty cool right?

If you are picking up what we are putting down, you can head on over to the site and check out our inventory. If you don’t see anything that fits your vision, please keep checking back as we plan to keep the inventory coming!

12. 2Free Christmas Wallpaper Downloads for your Phone and Desktop

Hey there! Here are a few fun holiday hand lettered wallpaper downloads to help get you in the Christmas spirit – from my desk to yours. The download links are at the bottom of this post. Wishing you all a wonderful holiday season.

FreeChristmasWallpaperDownloadsDesktopPhoneSaltedInk

phone:  (white with gold)  |  (red with white)  |  (white with red)

desktop:  (white with gold)  |  (red with white)  |  (white with red)

 

11. 30Launching 2016 – The Brand Bar By Salted Ink

The-Brand-Bar-Coming-SoonBlog

The concept of The Brand Bar has been running through my mind for quite some time now and I am so pumped to announce the official launch in January. While I absolutely love working through the custom design process with my clients, over time I also noticed a trending need that the custom process didn’t quite address. A lot of potential clients have contacted me over the years that were either too time crunched for the custom branding process, not sure how to explain their vision, had anxiety over the unknown of the custom process, and/or just had a limited budget but still really wanted a thoughtfully designed brand that was cohesively crafted and uniquely theirs.

At the same time, as a brand designer I constantly have ideas that might not be a fit for any of my custom clients at the time but would hit the nail on the head for some hardworking fellow entrepreneur out there in search of the perfect brand. So I thought, maybe…just maybe I can create some pretty awesome brands that are a complete turn key package (from business card designs to cohesive social media collateral) and they will find a forever home with some amazing business owner out there through the creation of The Brand Bar.

So there you have it ladies and gents…The Brand Bar is in the works and set to launch January 20th 2016. There will be a range of brand styles in our initial offering, from hand drawn to modern with designs that will cross many industries. All will be custom fitted to the purchasing client and each brand will only be sold once. My plan is to release new brands each quarter but to be honest I am still hammering out the details and open to your suggestions. More details to be announced as we approach so please sign up on The Brand Bar page to be the first to know when we go live and check back to that same page for updates and sneak peeks!

The-Brand-Bar-Coming-SoonBlogbaseline

10. 21Breast Cancer Awareness Campaign with Shabby Apple & A Giveaway

Shabbyappleblog

I’m pumped to be a part of the Shabby Apple Breast Cancer Awareness Campaign over on Instagram! For every #shabbypink hashtag used during the month of October they will be donating 10 cents to the @bcrfcure. We are also teaming up to giveaway one of their lovely pink dresses (any pink dress of your choice) while we are at it. So head on over to my instagram post for the instructions on how to enter – its super easy! Let’s hashtag it up for a good cause people! 

 

10. 12Brand Launch: Canesmith & Co.

canesmithbrandheaderphoto2

I had the pleasure of working with Laura, owner and chief of sweets over at Canesmith & Co. on her new brand and packaging for her super delicious gourmet candy line. Not only was Laura a true joy to work with but her candy is damn delicious! She sent me some of her goodies during our project together and I was totally impressed. Do yourself a favor and try one of my favorites – the Soy & Sesame Caramels. So so good!

Laura came to Salted Ink in search of a gender neutral brand with a throwback feel. We also had to make sure the brand design was versatile and could be used for various applications given her line of business. From her product packaging and business cards to her stationery and social media presence, it all came together perfectly. You can take a peek into our branding process below along with some lovely photos compliments of Canesmith & Co. Laura also just launched her online shop so if you are in the UK you can now get her yummy treats delivered right to your door!

canesmithBrandBoard

CanesmithStationery

canesmithbrandphotos2

The Process

canesmithbrandinspiration

lake house  /  slingshot  /  posh tomato  /  fourth ward  /  pattern  /  shoes  /  red onion

CanesmithBrandConcepts

9. 10Brand Launch: Lace & Bustle Bridal

LaceandBustleBridalBrandstorefront

Hey there California Brides – the new Lace and Bustle Bridal Boutique is now open out in Lafayette. Owned by the sweetest of clients, Victoria Hansen, this beautiful shop was designed with so much love. The intimate shop’s selection focuses on timeless bridal style with a vintage flair. Victoria and I came up with a soft color palette that went on to inspire her interior brick and mortar store design.  The custom modern calligraphy logo was the final pick and we hand drew a few wedding dress brand elements to complete her new brand. Below is a peak into our branding process and a few snap shots from the new shop!

LaceandBustleBridalBrandMood

clutch  //  paper  //  hairpiece  //  tule  //  calligraphy  //  hair comb  // elle shop

LaceandBustleBridalBrandConcepts

LaceandBustleBridalBrandStyleGuide

LaceandBustleBridalBrandPic1

LaceandBustleBridalBrandPic3

LaceandBustleBridalBrandPic2

LBstationery

8. 24Brand Launch: Urban Undercover

UUHEADER

Urban Undercover designs smarter multi-functional essentials that fit better, look better and last longer so you can go about experiencing life. Their practical yet adorable travel tuck pouch makes discretely carrying an extra pair easy. Sairey, the brains and design power behind this operation, and I happen to share a love for black and white with a touch of funky flair which made this project a perfect match. What started as a simple refresh turned into a full blown makeover and I am totally loving the end product we created together. Below is a sneak peak into our brand design process and the full blown custom designed wordpress woocommerce site we launched earlier this summer.

Brand and Color Inspiration

UrbanUndercoverInspoBoard2

model  /  sketch  /  28  /  pillow  /  stripes  /  troublemaker  /  we build with love

The Logo Concepts

UrbanUndercoverBrandConcepts

Final Brand Board and Styling

UrbanUndercoverBrandBoard2

Print and Social Branding

UrbanUndercoverstationary

Custom WordPress Website with WooCommerce Integration

uuweb1

visit the live site at www.urbanundercover.com

 

 

8. 4Brand Launch: Winx Lash & Makeup Studio

WinxBrandingHeaderImage

Another beautiful hand lettered brand from this past spring. Winx Lash & Makeup Studio has been consistently voted Houston’s Best Lash Salon and I had so much fun working with owner, Trishia Wiggins, on her new brand and learning all about lashes! Trishia new the new vibe she was going for with her new brand we just had to figure out exactly what that looked like. We had fun translating some of the exact paint colors of her studio to her new brand and working with different variations of hand drawn styles and glyphs for Winx. In the end, Trishia went with the hand drawn calligraphy concept – which I loved as well! I also had the opportunity to design their print material along with their brand new wordpress website which is showcased below.

The Color Inspiration

WinxBrandingInspiration

plates // face // vava voom // horizon // tule // flower // tiles // fresh ink

Final Brand and Stying

WinxBrandingFinalBrandBoard

Branded Print Material

WinxStationery

Custom WordPress Website Design

WinxBrandingWeball

7. 31Brand Launch: Mikel Rumsey

MiKel-Rumsey-Brand-header3

I’ve been trying to get caught up from my maternity leave and this is the first in a string of beautiful brands I have yet to launch from my pre-Marshall days. Mikel Rumsey is a super stylish hair and makeup artist out of South Carolina who also has a love for fashion. Her work as been featured in Martha Stewart Weddings, The Knot, Weddings Unveiled, Tryve Magazine, Geraldine Magazine, and Smitten Magazine, as well as Style Me Pretty, Southern Weddings, Grey Likes Weddings, Wedding Chicks…the list goes on. Mikel came to Salted Ink looking for a full brand makeover that spoke more to her own individual style. From the soft and neutral color palette to the hand lettered brush pen logo, this brand is truly one after my own heart.

The Inspiration

MiKel-Rumsey-Brand-Inspo

art // blazer // feather // geo pattern // hazel // dots // things // abstract

The Logo Concepts

MiKel-Rumsey-Brand-concepts2

The Final Brand Board and Styling

MiKel-Rumsey-Brand-Board

Print and Social Brand Design

MiKelStationery2

Custom WordPress Website Design

MiKel-Rumsey-Brandweb1

MiKel-Rumsey-Brandweb2

MiKel-Rumsey-Brandweb3

MiKel-Rumsey-Brandweb4

 

7. 28Booking Reopens August 3rd

reopens3.blog

It has been a wonderful (and exhausting) 2 months but I am wrapping up my maternity leave and getting ready to get back to it. For the rest of 2015, I will be accepting 5 to 7 new branding clients (depending on project depth) with projects starting as early as August 15th and I am so pumped to start designing again – even though I might still have a little spit up in my hair.

On August 3rd, I will have my client contact form back live on my website ready to accept inquiries and can’t wait to hear from you! My 2015 Media Kit is also currently available for review and download at this time so feel free to take a look at our offerings for the fall/winter and see if I am a good fit for your business branding needs.

Since it’s inevitable that I can’t take on every project (please know that I so wish I could), I will be spending some serious time going through the inquiries and contacting business owners that seem to be a great fit for the Salted Ink process. Therefore, it is so very helpful when potential clients spend time filling up the contact form with helpful and awesome info to give me an insight into their business right off the bat. I promise there is a reason for all of those questions!

And to those of you that have contacted me during my leave, please know I so appreciate your interest, thank you so much for your well wishes, and I hope to hear from you soon.