Blog

The Scott Brothers and SB Entertainment Hand Lettered Brand by Salted Ink

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It was such a huge honor to be asked to design a couple hand lettered logos for these crazy talented brothers. You may know Drew and Jonathan Scott from their hit HGTV series Property Brothers and the multiple spinoffs like Buying + Selling and Brother vs. Brother just to name a couple. But like me, you may not have been aware of the empire they have built that spans far beyond their hit shows on the popular home and garden network.

From the Scott Living Home Collection to a New York Times best sellers book, these guys are a seriously successful and busy band of brothers. The Scott Brothers Lifestyle Brand and Scott Brothers Entertainment are the entities under which all of this creativeness lives and I had the opportunity to work on the logo development of both. I am so excited to share the final “The Scott Brothers” logo as well as the corresponding logo for “SB Entertainment,” their independent production company. Both logos are live on their sites and here are a few shots of the final product.

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Brand Launch: Ali Baldassare

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I had the privilege to work with the this strong, sexy and talented lady on her new brand development this past fall and I just love how it all came together. Ali is a nationally certified and trained Pilates and fitness instructor & an ACE certified Fitness Nutrition Specialist transforming her clients lives up in Boston MA. She really wanted a fierce yet feminine new look and her awesome photo shoot by the talented Lucie Wicker Photography just fits her new vibe perfectly. Here’s a peek into our design process…

The Brand Inspiration

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woman  //  pattern //  ar  //  texture  //  nyc  //  kayli  // woman

LOGO CONCEPTS

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Final Brand

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Luxe Events Business Card collaboration with Swell Press Paper Co.

I shared the Luxe Events brand launch on the blog last week just before we had these beauties printed. But when I saw the final product, I thought they deserved a post all to themselves.

We sent Brittany, super sweet owner of Swell Press Paper, our design files for the business card and she really made it happen. Not only did she stunningly letterpress print these bad boys, she also hand watercolored the brush stroke making each card a unique work of art. These cards perfectly reflect the creative love that Jenny and Cara put into each wedding they design and will undoubtably make a lasting first impression on every lucky recipient.

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Brand Launch: Luxe Events

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I am SO excited to share this gorgeous new brand that the super talented girls of Luxe Events and I have been working on these past few months. Jenny and Cara, the creative and oh-so organized powerhouse duo behind Luxe out in San Diego, were the coolest and sweetest clients I could have ask for. Their style is completely on point and their kindness and enthusiasm throughout the project made this transformation one of my favorites to date. These girls are simply the best at what they do and I would totally hire them in a heartbeat. We invite you to check out the final brand development and their beautiful new home on the web along with a peek into our creative process in the snapshots below. I hope you love it as much as we do!

Color Inspiration

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art   |   knobs   |   floral   |   The Oliver   |   art   |   No 4   |   Plates

Concept Development

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Brand Collateral

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Custom WordPress Website Design + Development

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The Brand Bar is Now Open for Business

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Whewww. We are live!

I am so humbled by all the interest and support I have received regarding this little labor of love. I have been thinking about this concept for quite some time now and I am excited (and nervous) to see how it will be received now that it’s been unveiled. While I absolutely love working together with my custom design clients to build their dream brands from the ground up, I also understand that the custom process might not be for everyone and for a variety of different reasons. During my time as the owner of Salted Ink, I have also met so many potential clients that either needed a brand yesterday, have a more modest budget and/or are totally intimidated by the uncertainty of the custom branding process. So I wanted to create a little marketplace where I could try to service those clients a bit better without sacrificing distinction, quality or style with their branding solution.

And at the same time, as a brand designer I constantly have ideas that might not be a fit for any of my custom clients at the time but would hit the nail on the head for some hardworking fellow entrepreneur out there in search of the perfect brand. So I thought, maybe…just maybe I can create some pretty awesome brands that are a complete turn key package (from business card designs to cohesive social media collateral) and they will find a forever home with some amazing business owner out there through the creation of The Brand Bar.

Unlike many of the pre-made logos out there, I really wanted to make The Brand Bar Brands only available for purchase by one person/business. So if you find a brand that speaks to you and fits your business, it’s truly yours. And we spend time custom fitting your new brand so it works for you. Most importantly you are purchasing a full brand, not just a logo. From your submarks to your coordinating business cards and social media collateral, we provide a complete and thoughtfully crafted brand package ready for you to use in 10 business days or less. Pretty cool right?

If you are picking up what we are putting down, you can head on over to the site and check out our inventory. If you don’t see anything that fits your vision, please keep checking back as we plan to keep the inventory coming!

Free Christmas Wallpaper Downloads for your Phone and Desktop

Hey there! Here are a few fun holiday hand lettered wallpaper downloads to help get you in the Christmas spirit – from my desk to yours. The download links are at the bottom of this post. Wishing you all a wonderful holiday season.

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phone:  (white with gold)  |  (red with white)  |  (white with red)

desktop:  (white with gold)  |  (red with white)  |  (white with red)

 

Launching 2016 – The Brand Bar By Salted Ink

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The concept of The Brand Bar has been running through my mind for quite some time now and I am so pumped to announce the official launch in January. While I absolutely love working through the custom design process with my clients, over time I also noticed a trending need that the custom process didn’t quite address. A lot of potential clients have contacted me over the years that were either too time crunched for the custom branding process, not sure how to explain their vision, had anxiety over the unknown of the custom process, and/or just had a limited budget but still really wanted a thoughtfully designed brand that was cohesively crafted and uniquely theirs.

At the same time, as a brand designer I constantly have ideas that might not be a fit for any of my custom clients at the time but would hit the nail on the head for some hardworking fellow entrepreneur out there in search of the perfect brand. So I thought, maybe…just maybe I can create some pretty awesome brands that are a complete turn key package (from business card designs to cohesive social media collateral) and they will find a forever home with some amazing business owner out there through the creation of The Brand Bar.

So there you have it ladies and gents…The Brand Bar is in the works and set to launch January 20th 2016. There will be a range of brand styles in our initial offering, from hand drawn to modern with designs that will cross many industries. All will be custom fitted to the purchasing client and each brand will only be sold once. My plan is to release new brands each quarter but to be honest I am still hammering out the details and open to your suggestions. More details to be announced as we approach so please sign up on The Brand Bar page to be the first to know when we go live and check back to that same page for updates and sneak peeks!

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Breast Cancer Awareness Campaign with Shabby Apple & A Giveaway

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I’m pumped to be a part of the Shabby Apple Breast Cancer Awareness Campaign over on Instagram! For every #shabbypink hashtag used during the month of October they will be donating 10 cents to the @bcrfcure. We are also teaming up to giveaway one of their lovely pink dresses (any pink dress of your choice) while we are at it. So head on over to my instagram post for the instructions on how to enter – its super easy! Let’s hashtag it up for a good cause people! 

 

Brand Launch: Canesmith & Co.

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I had the pleasure of working with Laura, owner and chief of sweets over at Canesmith & Co. on her new brand and packaging for her super delicious gourmet candy line. Not only was Laura a true joy to work with but her candy is damn delicious! She sent me some of her goodies during our project together and I was totally impressed. Do yourself a favor and try one of my favorites – the Soy & Sesame Caramels. So so good!

Laura came to Salted Ink in search of a gender neutral brand with a throwback feel. We also had to make sure the brand design was versatile and could be used for various applications given her line of business. From her product packaging and business cards to her stationery and social media presence, it all came together perfectly. You can take a peek into our branding process below along with some lovely photos compliments of Canesmith & Co. Laura also just launched her online shop so if you are in the UK you can now get her yummy treats delivered right to your door!

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The Process

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lake house  /  slingshot  /  posh tomato  /  fourth ward  /  pattern  /  shoes  /  red onion

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Brand Launch: Lace & Bustle Bridal

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Hey there California Brides – the new Lace and Bustle Bridal Boutique is now open out in Lafayette. Owned by the sweetest of clients, Victoria Hansen, this beautiful shop was designed with so much love. The intimate shop’s selection focuses on timeless bridal style with a vintage flair. Victoria and I came up with a soft color palette that went on to inspire her interior brick and mortar store design.  The custom modern calligraphy logo was the final pick and we hand drew a few wedding dress brand elements to complete her new brand. Below is a peak into our branding process and a few snap shots from the new shop!

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clutch  //  paper  //  hairpiece  //  tule  //  calligraphy  //  hair comb  // elle shop

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