The concept of The Brand Bar has been running through my mind for quite some time now and I am so pumped to announce the official launch in January. While I absolutely love working through the custom design process with my clients, over time I also noticed a trending need that the custom process didn’t quite address. A lot of potential clients have contacted me over the years that were either too time crunched for the custom branding process, not sure how to explain their vision, had anxiety over the unknown of the custom process, and/or just had a limited budget but still really wanted a thoughtfully designed brand that was cohesively crafted and uniquely theirs.
At the same time, as a brand designer I constantly have ideas that might not be a fit for any of my custom clients at the time but would hit the nail on the head for some hardworking fellow entrepreneur out there in search of the perfect brand. So I thought, maybe…just maybe I can create some pretty awesome brands that are a complete turn key package (from business card designs to cohesive social media collateral) and they will find a forever home with some amazing business owner out there through the creation of The Brand Bar.
So there you have it ladies and gents…The Brand Bar is in the works and set to launch January 20th 2016. There will be a range of brand styles in our initial offering, from hand drawn to modern with designs that will cross many industries. All will be custom fitted to the purchasing client and each brand will only be sold once. My plan is to release new brands each quarter but to be honest I am still hammering out the details and open to your suggestions. More details to be announced as we approach so please sign up on The Brand Bar page to be the first to know when we go live and check back to that same page for updates and sneak peeks!
I’m pumped to be a part of the Shabby Apple Breast Cancer Awareness Campaign over on Instagram! For every #shabbypink hashtag used during the month of October they will be donating 10 cents to the @bcrfcure. We are also teaming up to giveaway one of their lovely pink dresses (any pink dress of your choice) while we are at it. So head on over to my instagram post for the instructions on how to enter – its super easy! Let’s hashtag it up for a good cause people!
I had the pleasure of working with Laura, owner and chief of sweets over at Canesmith & Co. on her new brand and packaging for her super delicious gourmet candy line. Not only was Laura a true joy to work with but her candy is damn delicious! She sent me some of her goodies during our project together and I was totally impressed. Do yourself a favor and try one of my favorites – the Soy & Sesame Caramels. So so good!
Laura came to Salted Ink in search of a gender neutral brand with a throwback feel. We also had to make sure the brand design was versatile and could be used for various applications given her line of business. From her product packaging and business cards to her stationery and social media presence, it all came together perfectly. You can take a peek into our branding process below along with some lovely photos compliments of Canesmith & Co. Laura also just launched her online shop so if you are in the UK you can now get her yummy treats delivered right to your door!
Hey there California Brides – the new Lace and Bustle Bridal Boutique is now open out in Lafayette. Owned by the sweetest of clients, Victoria Hansen, this beautiful shop was designed with so much love. The intimate shop’s selection focuses on timeless bridal style with a vintage flair. Victoria and I came up with a soft color palette that went on to inspire her interior brick and mortar store design. The custom modern calligraphy logo was the final pick and we hand drew a few wedding dress brand elements to complete her new brand. Below is a peak into our branding process and a few snap shots from the new shop!
Urban Undercover designs smarter multi-functional essentials that fit better, look better and last longer so you can go about experiencing life. Their practical yet adorable travel tuck pouch makes discretely carrying an extra pair easy. Sairey, the brains and design power behind this operation, and I happen to share a love for black and white with a touch of funky flair which made this project a perfect match. What started as a simple refresh turned into a full blown makeover and I am totally loving the end product we created together. Below is a sneak peak into our brand design process and the full blown custom designed wordpress woocommerce site we launched earlier this summer.
Another beautiful hand lettered brand from this past spring. Winx Lash & Makeup Studio has been consistently voted Houston’s Best Lash Salon and I had so much fun working with owner, Trishia Wiggins, on her new brand and learning all about lashes! Trishia new the new vibe she was going for with her new brand we just had to figure out exactly what that looked like. We had fun translating some of the exact paint colors of her studio to her new brand and working with different variations of hand drawn styles and glyphs for Winx. In the end, Trishia went with the hand drawn calligraphy concept – which I loved as well! I also had the opportunity to design their print material along with their brand new wordpress website which is showcased below.
I’ve been trying to get caught up from my maternity leave and this is the first in a string of beautiful brands I have yet to launch from my pre-Marshall days. Mikel Rumsey is a super stylish hair and makeup artist out of South Carolina who also has a love for fashion. Her work as been featured in Martha Stewart Weddings, The Knot, Weddings Unveiled, Tryve Magazine, Geraldine Magazine, and Smitten Magazine, as well as Style Me Pretty, Southern Weddings, Grey Likes Weddings, Wedding Chicks…the list goes on. Mikel came to Salted Ink looking for a full brand makeover that spoke more to her own individual style. From the soft and neutral color palette to the hand lettered brush pen logo, this brand is truly one after my own heart.
It has been a wonderful (and exhausting) 2 months but I am wrapping up my maternity leave and getting ready to get back to it. For the rest of 2015, I will be accepting 5 to 7 new branding clients (depending on project depth) with projects starting as early as August 15th and I am so pumped to start designing again – even though I might still have a little spit up in my hair.
On August 3rd, I will have my client contact form back live on my website ready to accept inquiries and can’t wait to hear from you! My 2015 Media Kit is also currently available for review and download at this time so feel free to take a look at our offerings for the fall/winter and see if I am a good fit for your business branding needs.
Since it’s inevitable that I can’t take on every project (please know that I so wish I could), I will be spending some serious time going through the inquiries and contacting business owners that seem to be a great fit for the Salted Ink process. Therefore, it is so very helpful when potential clients spend time filling up the contact form with helpful and awesome info to give me an insight into their business right off the bat. I promise there is a reason for all of those questions!
And to those of you that have contacted me during my leave, please know I so appreciate your interest, thank you so much for your well wishes, and I hope to hear from you soon.
Man, it’s been a while but I promise I have a good reason…it’s this little guy pictured above. As most of you know that follow me on insta, we welcomed Marshall Everett Dart on May 27th. He came into this world with a set of lungs and some seriously strong little legs. Since then, this dude has been giving us a run for our money as first time parents. He is stubborn like his mom, has his dad’s nose and loves to go for walks and rides in the car. He isn’t too sure about his furry brown brothers yet but I think they are growing on each other. This kid is such a blessing and we are so lucky to be his parents…sleep deprived, albeit.
And because we like to keep things interesting around here, we also moved to Charlotte about a week after Marshall was born for Scott’s new Orthopaedic Residency spot at Carolinas Medical Center. For those of you thinking about moving cities with a newborn…yeah, I didn’t think there were any of you out there. BUT we survived and lived to tell about it. We are enjoying our new home and the new family we get to put in it. Scott is currently working crazy long hours as a new resident does and I am trying to learn how to take care of this little guy on my own. Once upon a time Scott and I spent our summers biking to the beach with beer in hand. Now we are navigating diaper blowouts and sleep is worth its weight in gold. My my have times changed but we wouldn’t have it any other way. Marshall is one cool kid.
While I absolutely love being a new mom, my work makes me whole. I can’t wait to get back to it and I feel so lucky I get to do both from my little home office. I’m looking forward to designing awesome brands here soon and plan on opening up my booking again sometime in August (official announcement will follow on social media and here on the blog). In the meantime, here are some photos of the new little guy. I will also be following up with some posts on the beautiful brands launched for some pretty amazing clients this past spring.
Oh my gahhhh! I am so excited and overly humbled to finally be able to share that not one, but two of my brands are featured in this amazing book “How to Style Your Brand” by the oh so talented and genuinely sweet person, Fiona Humberstone. Even better, this book is only on preorder status right now but is already hovering around the top spot on the Amazon best seller in the UK. So very flattered to be published next to some of the very best in the industry and many of whom I have admired for years. I will be sharing more shots and details in May when the book is officially released. Lovely photograph above captured by The Floral Alchemist.