the cake blog  \\

The Project

The Cake Blog is the best blog on the web for finding the latest trends, fabulous bakers, and best recipes and how-to’s for top notch confectionary design.  I loved joining creative forces with Carrie, founder and editor of the widely popular and super tasty The Cake Blog, on this project to help reinvent her already well established brand.  With over half a million hits each month, Carrie knew her rebrand was a huge decision so we went back and forth a few times until she knew this was “it.”  Carrie was set on a clean, modern, “crate and barrel” type feel, so we stuck to the theory of less is definitely more for her new look.  We went with a color palette of predominately black accented by pops of mustard and subtle diagonal striped pattern to set off her fresh new brand.

Final Brand and Styling