The Fit Foodie  \\

The Project

Carly is the owner and registered dietitian behind The Fit Foodie located out in San Deigo/La Jolla, CA area.  Carly was going for a clean, modern look with some personality.   We developed a soft, mostly neutral color palette with pops of mint and blush to add a feminine touch as a majority of her target demographic is women.  Her final brand and print material are shown below as well as screenshots of her final custom wordpress site design to bring it all full circle.


Inspiration Image Credits: Beats // Package // Peaches // Girl


Custom WordPress Website Design

Carly’s custom WordPress website followed suit with clean white spaces, bold lines and color blocked buttons.  Check out a snapshot of the new Fit Foodie Brand below and be sure to visit her new site at to see more.