Haendiges Corporation  \\

The Project

I’m lovin’ this new throwback look for Haendiges Corporation. I had the pleasure of working on a few print pieces for Lindsay’s kitchen & bath design company in Los Angeles about a year ago so I was flattered when she contacted me again this past December to help her create a new brand for their family business.   She and her husband Billy knew they were looking for an industrial, masculine logo that would incorporate their “since 1937″ tagline, so thats just what we did.

The Inspiration

We started with the inspiration board to establish the overall industrial, throwback mood with some dark warm colors combined with a pop of mustard and kraft.

HaendigesCorpBrandingMoodBoard

Inspiration Board Credits: Sign  //  Bags  //  Pattern  //  Chair  //  Old Paper  //  Mi & Mall  //  Noirve  //  Preface

The Logo Concepts

Next, I came up with 4 unique logo designs, each with two variations of that particular style.

HaendigesCorpBrandingConcepts

The Final Brand and Styling

Lindsay and Billy were quick decision makers and super awesome clients to work with throughout this process. They went straight for concept #1 with an addition of the “1937″ element from concept #4 to give them a perfect option for a stamp, pattern, and submark.

HaendigesCorpBrandingFinalBrand