Swanky I Do's  \\

The Project

Swanky I Do’s is Orlando’s premier wedding and event planning company owned and operated by Stephanie Hunicke, lead designer and planner.  Stephanie was looking to create a more cohesive brand identity for her already successful and established wedding and event planning business.  We decided on a neutral color palette with a pop of gold foil and focused on showcasing her black and white photos in her branding material for a true “swanky” feel.  Her logo consists of a hand lettered brush pen and a thin serif font.  Check out the details of our process below along with the final product.

Brand Color & Style Inspiration

Sophisticated color palette made with muted tones and a pop of gold foil.

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Inspiration Image Credits:  Tule // Sofia Factor // Pattern // Marilyn Monroe by Nick de Morgoli -1953 // Arrow // Couple // Barn // Stripes

Logo concepts

Stephanie was looking for the logos focus to be on placed on the word “swanky” with little or no imagery involved.

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Final Brand Styling

With a slight edit to the “ky”, the brush pen logo was the winner and we chose a geo diamond mark as an element and pattern for branding accents.

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SwankyStationery

SwankyIDosBrandingLogoLetterpress

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