Urban Undercover  \\


Urban Undercover designs smarter multi-functional essentials that fit better, look better and last longer so you can go about experiencing life. Their practical yet adorable travel tuck pouch makes discretely carrying an extra pair easy. Sairey, the brains and design power behind this operation, and I happen to share a love for black and white with a touch of funky flair which made this project a perfect match. What started as a simple refresh turned into a full blown makeover and I am totally loving the end product we created together. Below is a sneak peak into our brand design process and the full blown custom designed wordpress woocommerce site we launched earlier this summer.

Brand and Color Inspiration


model  /  sketch  /  28  /  pillow  /  stripes  /  troublemaker  /  we build with love

The Logo Concepts


Final Brand Board and Styling


Print and Social Branding


Custom WordPress Website with WooCommerce Integration


visit the live site at www.urbanundercover.com