Whiskey & White  \\

The Project

Emily, owner and creative director, came to Salted Ink looking for an elegant new brand design for her event planning business and bridal lounge/boutique. With a swanky space in downtown Raleigh, she offers full service event planning along with the perfect spot for the bridal party to get ready before they make their grand entrance at one of the many surrounding wedding venues.  I really enjoyed working with the limited/muted color palette and awesomely creative name of W&W.

The Inspiration

WhiskeyandWhiteBrandInspiration

Inspiration Image Credits: bride // flowers // logo // chair // invite set // ring // calligraphy // lace 

The Logo Concepts

We knew her logo would be typography based, with no imagery.  So we focused on a few different styles to see which one caught Emily’s eye.

WhiskeyandWhiteLogoConcepts-by-Salted-Ink

Final Brand Styling

WhiskeyandWhiteBrandFinalWhiskeyandWhiteBrandPRINT

Custom WordPress Website Design

This site might be one of my favorites so far with its muted color palette and lovely little details. Build on the WordPress framework, we also added tons of custom features on the backend to make it super easy for Emily to change out photos, content, services, etc without using any code.  You can visit her live site at whiskeyandwhite.com.

WhiskeyandWhiteBranddWEB