The Alpine

The Alpine is a luxury student housing project in Allendale, Michigan and I had so much fun working with The Zimmer Development Company on their new brand identity. Honestly, I was blown away by how students are living these days. This place is amazing…a far cry from how I lived in college and the Zimmer Development Company is on the cutting edge of this very chic and turn key student living model. Their vision for The Alpine was a modern mountain lodge with lots of black, white and an overall neutral color palette. I love the brand mark we created with an ode to the mountains and the “A.”