New Brand Launch: The Fit Foodie

Pretty pumped to show off the new look I created with Carly from The Fit Foodie.   She is a registered dietitian out in San Deigo/La Jolla, CA area who was on a mission to develop a fresh new brand for her business.  Carly was going for a clean, modern look with a touch of hand written scrip and kraft to pull it all together.   We developed a soft, mostly neutral color palette with pops of mint and blush to add a feminine touch.  Carly’s custom WordPress website followed suit with clean white spaces, bold lines and color blocked buttons.  Check out a snapshot of the new Fit Foodie Brand below and be sure to visit her new site to see more.  Carly – Thanks for trusting me with your new brand!  I enjoyed working with you and can’t wait to see where you take your new business from here.

FitFoodieNewBrandbySaltedInkTheFitFoodieLogoBySaltedInkBlue FitFoodieNewIMAGECOLOREDWATERMARKFitFoodieStationeryFitFoodieSiteHOME FitFoodieSiteMENU FitFoodieSiteBLOGFitFoodieSiteFACEBOOK

  • I really like this design. Right now I’m very drawn to the combination of mint and mustard for color schemes and this one combines them perfectly. I also like your mix of the three different fonts in the logo.
    I recently started following your blog through Saffron Avenue. Both of you have such complete branding designs. I’m really enjoying everything you post! Hope you are having a wonderful holiday!

    • Hi Julia – I actually hand wrote “the fit” but it closely resembles the font Capistrano that we used throughout the website and branding.

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