Urban Undercover designs smarter multi-functional essentials that fit better, look better and last longer so you can go about experiencing life. Their practical yet adorable travel tuck pouch makes discretely carrying an extra pair easy. Sairey, the brains and design power behind this operation, and I happen to share a love for black and white with a touch of funky flair which made this project a perfect match. What started as a simple refresh turned into a full blown makeover and I am totally loving the end product we created together. Below is a sneak peak into our brand design process and the full blown custom designed wordpress woocommerce site we launched earlier this summer.

Brand and Color Inspiration

model  /  sketch  /  28  /  pillow  /  stripes  /  troublemaker  /  we build with love

The Logo Concepts

Final Brand Board and Styling

Print and Social Branding

Custom WordPress Website with WooCommerce Integration

visit the live site at www.urbanundercover.com

Another beautiful hand lettered brand from this past spring. Winx Lash & Makeup Studio has been consistently voted Houston’s Best Lash Salon and I had so much fun working with owner, Trishia Wiggins, on her new brand and learning all about lashes! Trishia new the new vibe she was going for with her new brand we just had to figure out exactly what that looked like. We had fun translating some of the exact paint colors of her studio to her new brand and working with different variations of hand drawn styles and glyphs for Winx. In the end, Trishia went with the hand drawn calligraphy concept – which I loved as well! I also had the opportunity to design their print material along with their brand new wordpress website which is showcased below.

The Color Inspiration

plates // face // vava voom // horizon // tule // flower // tiles // fresh ink

Final Brand and Stying

Branded Print Material

Custom WordPress Website Design