Urban Undercover designs smarter multi-functional essentials that fit better, look better and last longer so you can go about experiencing life. Their practical yet adorable travel tuck pouch makes discretely carrying an extra pair easy. Sairey, the brains and design power behind this operation, and I happen to share a love for black and white with a touch of funky flair which made this project a perfect match. What started as a simple refresh turned into a full blown makeover and I am totally loving the end product we created together. Below is a sneak peak into our brand design process and the full blown custom designed wordpress woocommerce site we launched earlier this summer.
Brand and Color Inspiration
model / sketch / 28 / pillow / stripes / troublemaker / we build with love
The Logo Concepts
Final Brand Board and Styling
Print and Social Branding
Custom WordPress Website with WooCommerce Integration
visit the live site at www.urbanundercover.com
Love!
Thanks so much Lix!
Stunning! This concept with the “Uu” is my favourite of the concepts and I’m so glad it made the cut! Love the final brand board and collateral.
Thanks Carmia! That was my favorite concept too and I love how it played out through the branding 🙂
Good work
What is the font used in the 7th and 8th logo concept idea?! Love it!!
Hi Courtney – that is handwritten, not a font. Thanks for stopping by 🙂
Hi! I’d love to know the font combination in the first two logo concept ideas?
Hi Sara! I see you posted this a while ago… I was wondering what the name is of the first font, or where I can find it? I really like it and the design you used is also great! Thank you!