7. 13Brand Launch: The Alpine

The Alpine is a luxury student housing project in Allendale, Michigan and I had so much fun working with The Zimmer Development Company on their new brand identity. Honestly, I was blown away by how students are living these days. This place is amazing…a far cry from how I lived in college and the Zimmer Development Company is on the cutting edge of this very chic and turn key student living model. Their vision for The Alpine was a modern mountain lodge with lots of black, white and an overall neutral color palette. I love the end result and you can check out the final brand and snap shots from our design process below.

The Color Inspiration

lodge | bark | whiskey ginger | mountain entertainment | fur | tile | wild

The Concepts

The Final Brand

  • Great work, Sara! The hand lettering and texture in #6 is soo good! 😍 However, I also love the cleanliness of the chosen concept. Thank you for the credit on my “wild” lettering. I appreciate that! x

    • Thanks Mel! And I LOVE the “wild” hand lettering you did. It’s fantastic. I love when people credit my work and I try to do the same whenever possible 🙂