7. 13Brand Launch: The Alpine

The Alpine is a luxury student housing project in Allendale, Michigan and I had so much fun working with The Zimmer Development Company on their new brand identity. Honestly, I was blown away by how students are living these days. This place is amazing…a far cry from how I lived in college and the Zimmer Development Company is on the cutting edge of this very chic and turn key student living model. Their vision for The Alpine was a modern mountain lodge with lots of black, white and an overall neutral color palette. I love the end result and you can check out the final brand and snap shots from our design process below.

The Color Inspiration

lodge | bark | whiskey ginger | mountain entertainment | fur | tile | wild

The Concepts

The Final Brand

  • Great work, Sara! The hand lettering and texture in #6 is soo good! 😍 However, I also love the cleanliness of the chosen concept. Thank you for the credit on my “wild” lettering. I appreciate that! x

    • Thanks Mel! And I LOVE the “wild” hand lettering you did. It’s fantastic. I love when people credit my work and I try to do the same whenever possible 🙂

  • Dani Mead

    I love how clean and crisp this brand makes me feel. Makes me want to throw out all my furniture and start fresh! Haha

    Great job Sara, can’t get enough of your beautiful work! 🙂