In the spirit of Thanksgiving, I wanted to take a moment to say thank you to my awesome clients, supporters, and fans of Salted Ink. This year, I finally built up the guts to take the plunge into full-time self employment. Back in March, I created my little home on the web and opened the doors for business. Since that day, it has truly been my most challenging and rewarding accomplishment to date. I am so very thankful I get to do what I love every day and I know none of this success would be possible without your business and support. So, thank you…now let’s go stuff our faces ’til our pants don’t fit.
I loved joining creative forces with Carrie, founder and editor of the widely popular and super tasty The Cake Blog, on this project to help reinvent her already well established brand. With over half a million hits each month, Carrie knew her rebrand was a huge decision so we went back and forth a few times until she knew this was “it.” Carrie was set on a clean, modern, “crate and barrel” type feel, so we stuck to the theory of less is definitely more for her new look. We went with a color palette of predominately black accented by pops of mustard and subtle diagonal striped pattern to set off her fresh new brand.
Carrie may be one of the sweetest and most multitalented clients I have ever had the opportunity to work with. Not only is she a full time successful business owner and mom, she also has a fantastic design eye and is a darn good website designer! She actually took the new look we created and recently redesigned thecakeblog.com which just went live over the weekend! A big thanks to Carrie for allowing me the opportunity to be a part of her rebrand and please listen to your sweet took and go check out the new look on her blog at thecakeblog.com. {watermarked photos below compliments of The Cake Blog}
Get ready for some preppy southern charm…today is the official launch day for Lattice and Ivy and I am so excited to finally share this project with you guys. I hopped on board with their team in early summer and am so pumped to have been a part of creating this colorful new brand. Lattice and Ivy is a new company targeted towards the fashionable female entrepreneur and pays top commissions on personalized, stylish, fun products you love. I worked with the Lattice and Ivy creative team to design a clean, modern, colorful logo that embodied their trendy products and overall essence of their brand. The logo element that we created using a subtle combination of the “l” and the ‘i” made for a lovely pattern…so much so that they decided to use it on some of their product line {see the awesome monogramed coaster image below}! We kicked off this project by developing a Pinterest inspiration board and it all snowballed from there. Below is a little recap the process and how it all came together. Be sure to check them out!
