June 2014 - Salted Ink Design Co. : Salted Ink Design Co.

Brand Launch: Calamia & Co. Real Estate Group

June 24, 2014 | Brand Launches, Uncategorized

Calamia & Company Real Estate Group is the best of the best in domestic and international real estate in the Pheonix/Scottsdale, AZ area. They really wanted to build a unique and modern brand that would visually stand apart from their competitors and appeal to their higher end clientele. As part of the larger Berkshire Hathaway Home Services umbrella, they also had to be sure that their new palette would include the BHHS cabernet and cream colors, yet be able to stand on it’s own when needed. We started by combining a limited color palette of blacks, grays and kraft to the already set cabernet and creams to create a lovely starting point.

After we nailed down the color palette and overall feel with some angular patterns and tall clean sans serif fonts, we moved to the logo design portion of the process. The logo concepts for this phase are shown below:

We went back for a round of revisions to the initial presentation and the final logo incorporated everything that the Calamia & Co team wanted in their new look including a boarder, mix of sans serif and serif fonts, a slim inline font and a circular submark. A big thanks to Megan for choosing me to be a part of their team branding project and I hope you guys enjoy your new look!

Coming this August…

June 11, 2014 | On a Personal Note, Uncategorized

So pumped to announce the launch of the new Salted Ink coming this Summer! One year ago this August, I took a huge leap of faith and left the comfort of my agency gig to hit the ground running full time with Salted Ink and Mint 102. It’s been a crazy year full of long days (and nights), branding madness, some seriously awesome clients, lots of learning – I couldn’t be more grateful for every single bit of it.

What better way to celebrate all this goodness than with a little makeover of my own? I can’t wait to show off my new full brand and site design on August 1st and I hope you guys come back to check it out. A special thank you to Dana Hawley Photography for the awesome photo above and more to be featured on the new site soon.

Brand Refresh and Website Launch: Leslie Kerrigan Photography

June 09, 2014 | Uncategorized, Website Design

It’s been a busy week ’round here and I am so excited to launch this little beauty. I had the pleasure of working with Leslie, a senior photography guru and founder the popular Seniorologie, on her own personal photography brand styling and custom wordpress website design. When Leslie and I met, she already had an amazing “LK” mark designed for her by Ashley Jankowski of the so very talented Braizen design team, so she just needed a little brand styling and color palette decisions to go along with her already strong mark before we moved onto her custom wordpress website design. Leslie was amazing to work with and already had a pretty good idea of the direction she wanted to take her new home on the web. With a little collaboration, we came up with the design and my team of developers worked hard to make it super user friendly for Leslie on the backend…which is almost as awesome as the what you guys see on the front end of the site. Show Leslie some love and check out some of her amazing work at her new home, lesliekerriganphotography.com!

Brand Launch: Dalla Vita

June 05, 2014 | Brand Launches, Print Design

When Cali contacted me earlier this year about branding her new succulent delivery business, I knew I had to be a part of this awesome project. Cali and her brother Elliot live out in Santa Barbara and are simply amazing at designing the most beautifully handcrafted succulent arrangements that you’ve ever seen. Cali had a unique vision for Dalla Vita and it was my pleasure to help her bring it to life. We hand drew some of her favorite succulents and paired it with a simple sans serif font combination. The bright colors and clean white background throughout the new Dalla Vita brand and give off that fresh, vibrant look we were shooting for. You can check out some snap shots from our design process below along with a few images of their beautiful succulent arrangements…but we aren’t done quite yet. Currently, we are hard at work on her new custom Shopify website design launching later this summer which will feature online and same-day delivery options for these lovely little arrangements in the Santa Barbara area.