It’s been an awesome, busy and blessed year and I am so excited to end it with some much anticipated time off. Scott and I plan to spend the next two weeks enjoying time with family and friends and taking advantage of not having a schedule or being tied to our computers…it’s been a while since we have done that! Next year holds so many exciting things for us both professionally and personally and I look forward to sharing it all with you in 2015! Until then, Merry Christmas and a Happy New Year to you and yours. The office will be reopening on January 5th.
I am just finishing up my Christmas shopping and starting to get these goodies wrapped. This year, I decided to design a little Christmas tag set to add some personality to my plain kraft go-to wrapping paper and thought I would share. For those of you looking for some tags, feel free to download the 8.5×11 printable spread here (and if you would like to do a double side print with the “to” and “from” on the back, here is a back design only file). Happy gift wrapping!
Now that I am on my official holiday “break”, I finally have some time to post about all the fun brands I had the pleasure of designing this last half of 2014. All my lovely Instagram followers had a few previews of this brand in the works and now I am excited to share the final product for Jihan Cerda Photography. Jihan is an oh-so-talented photographer out in California and her work is just gorgeous. I am definitely jealous of all my photography clients as they are just so damn good at something I am ever-so-slowly trying to get better at…taking awesome pictures. Obviously, I have a long way to go but as you can tell by some of her lovely snapshots in this post, Jihan really makes it happen for her clients. Here is a little peek into our branding process…
Brand & Color Inspiration
Jihan really wanted a soft, fun and feminine color palette for her new brand as weddings are her main gig. This is beautiful color mood board below is what we came up with and it fit her goals perfectly.
With our beauty of a color palette in place, she chose a soft hand written calligraphy mixed with a strong serif font for her main logo. We also made a clean little submark for her watermarks, stamps and stickers. Jihan was set on gold foil cards, which turned out beautifully and are pictured below as well (don’t mind my beginner photography skills).
Finally launched today – the new Flowerona! Rona is the founder, writer and trainer at of her very popular blog, flowerona.com. Rona came to me earlier this year in search of a more elegant and updated feel for her lovely floral blog. Her former look was very bright and colorful, so this time she wanted to move in an opposite direction with deep purples and pastels for a more calming, feminine style. She chose a free hand calligraphy logo with hand sketched flower elements and watercolor backgrounds. We also created a lovely custom WordPress website to beautifully match Rona’s new brand all suited up with Workshop features and a custom mobile friendly site since a lot of her readers are checking her out around the clock on their devices. A special thank you to Rona for trusting me to design her new brand and to the awesome Fiona Humberstone for bringing us together for this project. You can check out some highlights from our process and final brand below.
