Brand Launch: Jihan Cerda Photography

Now that I am on my official holiday “break”, I finally have some time to post about all the fun brands I had the pleasure of designing this last half of 2014.  All my lovely Instagram followers had a few previews of this brand in the works and now I am excited to share the final product for Jihan Cerda Photography. Jihan is an oh-so-talented photographer out in California and her work is just gorgeous. I am definitely jealous of all my photography clients as they are just so damn good at something I am ever-so-slowly trying to get better at…taking awesome pictures.  Obviously, I have a long way to go but as you can tell by some of her lovely snapshots in this post, Jihan really makes it happen for her clients.  Here is a little peek into our branding process…

Brand & Color Inspiration

Jihan really wanted a soft, fun and feminine color palette for her new brand as weddings are her main gig.  This is beautiful color mood board below is what we came up with and it fit her goals perfectly.

gardens / flags / summer / heels / calligraphy / address / gold foil

The Final Brand Styling

With our beauty of a color palette in place, she chose a soft hand written calligraphy mixed with a strong serif font for her main logo.  We also made a clean little submark for her watermarks, stamps and stickers.  Jihan was set on gold foil cards, which turned out beautifully and are pictured below as well (don’t mind my beginner photography skills).