I had the privilege to work with the this strong, sexy and talented lady on her new brand development this past fall and I just love how it all came together. Ali is a nationally certified and trained Pilates and fitness instructor & an ACE certified Fitness Nutrition Specialist transforming her clients lives up in Boston MA. She really wanted a fierce yet feminine new look and her awesome photo shoot by the talented Lucie Wicker Photography just fits her new vibe perfectly. Here’s a peek into our design process…

The Brand Inspiration

woman  //  pattern //  ar  //  texture  //  nyc  //  kayli  // woman

LOGO CONCEPTS

Final Brand