I’m lovin’ this new throwback look for Haendiges Corporation. I had the pleasure of working on a few print pieces for Lindsay’s kitchen & bath design company in Los Angeles about a year ago so I was flattered when she contacted me again this past December to help her create a new brand for their family business. She and her husband Billy knew they were looking for an industrial, masculine logo that would incorporate their “since 1937” tagline. We started with the inspiration board to establish the overall mood and color palette for their new brand. Next, I came up with 4 unique logo designs, each with two variations of that particular style. Lindsay and Billy were quick decision makers and super awesome clients to work with throughout this process. They went straight for concept #1 with an addition of the “1937” element from concept #4 to give them a perfect option for a stamp, pattern, and submark. Check out the highlights from this project below:
Credits: Sign | Bags | Pattern | Chair | Old Paper | Mi & Mall | Noirve | Preface
