Blog - Salted Ink Design Co. : Salted Ink Design Co.

Hello, again!

September 21, 2019 | Brand Launches, On a Personal Note, Uncategorized, Website Design

It feels SO good to be live! And just a few days past my 6th anniversary of going full time solo with Salted Ink back in 2013. If I am being honest, it’s taken me a lot longer then I would have liked to get this launched. But we’ve had 3 babies since I last redesigned my site in 2014 (gasp)… yep, 3 boys in 4 years. Finding balance in my role as a mom and business owner has been a learning curve and so often my own brand has taken a backseat to my client work and doing ALL the things moms do. But I am oh so grateful for this business and my clients that have allowed me to be at home with my all dude crew while still continuing to do what I love. This is truly my dream job.

So this is the new Salted Ink. My hope is that it looks familiar but refreshed. The portfolio is updated with some fun new projects and there are new semi-custom premade brands in The Brand Bar ready for purchase. I have also reopened booking for fall/winter projects and will start scheduling consultation calls this week. Thank you for all the love leading up to this announcement – I have felt every bit of it.

Brand Launch: Natalie Hodson

May 14, 2018 | Brand Launches, Print Design, Uncategorized, Website Design

Natalie is an Author, Athlete, Public Speaker, and rockstar inspirational mom that aims to inspires other mom’s to live a healthy lifestyle in a real and relatable way. I was so honored when Natalie contacted me to be a part of her rebrand last fall since I can totally relate to her message as a mom that values health and fitness but also knows first hand all the struggles that come with being a mom and trying to make it ALL happen. I worked closely with Natalie and her team to create a brand that was relatable and welcoming from the hand lettered logo concept to color palette and matching hand drawn icons. We teamed up with Cathy over at Love Inspired for the website component of this project because Natalie’s online presence was hugely important, very detailed and Cathy’s web expertise was the perfect fit to bring this brand to life on the web. You can check out the brand process below and also head on over to Natalie’s brand new site to see it all live!

paint / utah / tile / handlettering / Marine + Vine / Pattern

Brand Launch: Savy + Sage Beauty Co.

April 06, 2018 | Uncategorized

So excited to share this hand lettered brand with the world. Tiffany, owner and lash artist at Savy + Sage, contacted me to purchase the “Wild Palm” brand from my Brand Bar earlier this year and immediately I knew her business was the perfect fit for this look. When I originally designed the “Wild Palm” brand package, I had a business just like hers in mind. Her salon is so California chic and beautiful as you can see from her amazing pictures by Ashlee Bee Photography featured below. The window decal of her main logo on her storefront looks amazing and fits her style perfectly. Working with Tiffany to custom fit this brand to her business was such a fun, relaxed and speedy process with a stunning end result. I started the idea of The Brand Bar specifically for this reason – custom crafted designs turned around super quick without the stress of the unknown or sometimes lengthy wait lists. Thank you Tiffany for letting me be a part of your brand story!

Brand Launch: Melissa Graham & Co.

March 23, 2018 | Uncategorized

Melissa Graham and Co. is a beautiful shop and design center located in the heart of Rowayton, CT. Melissa’s brand was originally purchased from The Brand Bar and we transformed it to fit her vision perfectly with the addition of a hand lettered logo. I love the clean lines and simple circular brand mark with touches of light and dark watercolor. Working with Melissa was awesome and her design approach is for every space to be timeless and well lived. Natural wools, stone, metals and leather fill the corners of her seaside storefront. Once we finished her new brand we dove right into her beautiful new website design which will be launching very soon!

chair | pillows | wood | chabad | painted wood

Brand Launch: Premier Residences

November 10, 2017 | Brand Launches, Print Design, Uncategorized

I love clients that want to step outside the box of their industry norm. My consultation call with Barbara of Premier Residences inspired me. She built her business from the ground up and was looking for a new brand design to match the vision and passion she poured into it over the years. Premier Residences was ready for a new look and I was grateful to have the opportunity to design that for their team. Barbara’s approach to real estate isn’t run of the mill – they are local experts with world class service and unparalleled marketing. She needed her new brand to reflect what makes them different – knowledge, experience and unmatched client service. We started with rich colors and a mixture of classic and clean fonts. From there we created a modern, memorable brand mark. You can check out our process and final brand below.

Logo Concepts

Final Brand Guide

Brand Launch: The Alpine

July 13, 2017 | Brand Launches, Print Design, Uncategorized

The Alpine is a luxury student housing project in Allendale, Michigan and I had so much fun working with The Zimmer Development Company on their new brand identity. Honestly, I was blown away by how students are living these days. This place is amazing…a far cry from how I lived in college and the Zimmer Development Company is on the cutting edge of this very chic and turn key student living model. Their vision for The Alpine was a modern mountain lodge with lots of black, white and an overall neutral color palette. I love the end result and you can check out the final brand and snap shots from our design process below.

The Color Inspiration

The Concepts

The Final Brand

Brand Launch: Theoni

May 26, 2017 | Brand Launches, Print Design, Uncategorized

Working with Betsy and her talented team over at Theoni was an amazing experience. We started on this project last fall before I had baby #2 and I was in awe of Betsy’s vision for her newest lifestyle rental company. This is not your average event rental business…in fact, it isn’t even close. The Theoni Collection is located in Napa, California and their new showroom is chalked full of drool worthy pieces that will knock the socks off of any wedding guest. To be more specific, Theoni Collection offers an artful selection of hand-sourced event decor and tabletop accessories that inspire creativity and elevate what’s possible for any event. They pair personalized and unparalleled customer service with highly-curated decor items that you can’t find elsewhere. And their new showroom…well, it’s simply amazing. If that wasn’t awesome enough, Betsy even has a traveling showroom (#ontheroadwithwinnie) that brings all kind of visual inspiration to the Central Coast and LA.

Betsy had a vision for her brand and it was my pleasure bring it to life for her. She knew she wanted some type of unqiue, damask type brand mark paired with an elegant font so all of our concepts focused on that goal. Once we nailed the brand down, we got to work and branded everything from her delivery trucks to her launch party invites and beyond. You can check out our process and some photos of the new dreamy Theoni Showroom below. All of this beautiful photography is credited to Justin Lee Photography and florals in these photos by Mindy Rice. You can learn more about The Theoni Collection over at their lovely new home on the web which was designed and executed by the super talented Ross of FloAgency.

The Inspiration

The Logo Concepts

The Final Brand Board

Marketing Collateral

The Theoni Showroom

Introducing Buxton Grady

February 19, 2017 | On a Personal Note, Uncategorized

I’ve been gone for a few months but there is a cute reason behind my little sabbatical. We welcomed this guy into the world on November 22, 2016 and we couldn’t be more grateful to be blessed with another healthy baby boy. Buxton Grady Dart came a week early but he was ready since he came out just shy of 9lbs. These past 3 months have been a sleepless blur but we are finally getting on a vague schedule and enjoying the occasional solid night of sleep. I am excited to get back to designing in March with this little one and his big brother right beside me – or more like when they decide to nap at the same time or when Marshall is at school. Here is a little glimpse into our new crazy world as a new family of 4. Thank you Stephanie of Peepsake Photography for capturing these priceless photos of our family once again!

Brand Launch: Wanderlux Beauty Co.

November 18, 2016 | Brand Launches, Print Design, Uncategorized

Wanderlux was a bit of a style shift for me compared to a lot of my recent projects and I LOVED it. Working with these awesome colors and putting together this challenging new hand lettered style that I really hadn’t done before (amen for the ipad pro and ipad pencil) was just what I needed. It’s different, wild, a bit messy and full of boho chic vibrant tones. Jessica, owner and licensed esthetician, was a pleasure to work with and had a great vision for her new brand that made this such a refreshing project. We started with our inspiration board and applied the overall style to everything we did throughout her new brand. From the starry, grunge overlays to the modern “W” element for her pop-up events portion of her business – you can check out our entire process below.

The Brand Inspirationcarpet / clip / sneaky-veg / wallpaper / texture / globe / room

The Logo Concepts

The Final Brand Board

Print and Social Media Design

Brand Launch: Rebecca Jaynes

November 15, 2016 | Brand Launches, Print Design, Uncategorized, Website Design

As I wait for this baby to get here, I am finally getting around to sharing some of the beautiful brands I launched earlier this year. I had the privilege of working with the wonderfully talented and so sweet Rebecca Abram, founder of Rebecca Jaynes Beauty Health and Wellness Salon in the UK this past spring/summer. I am so grateful she trusted me to lead her complete brand overhaul for her already successful beauty business. Her awesome new salon space with exposed rustic wood beams, white walls and feminine interior touches inspired the new look. We designed a new logo, color palette, print material, social presence and fully customized WordPress website in the process and it fit her timeless vision just perfectly. Here are some snapshots of our process and final products. You can also check out her site live at rebecca-jaynes.com.