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Brand Launch: Green Clean Co.

January 19, 2015 | Brand Launches, Inspiration, Print Design

Happy 2015 all. So we are already more than half of the way through January and I am just now writing my first blog of the year…yikes. I feel like I am just getting caught up from my little holiday sabbatical but it does feel so good to be back and in the swing of things. Here is a little brand I had the honor of designing back in October for the lovely Katie, owner of Green Clean Organic Home Cleaning Company in Canada. Katie really wanted to stand out from her competition in the area and loved the idea of a very glam color palette complete with gold glitter, a bold black and several shades of coral and peach. Already a fan of the retro style, she went with a slightly throwback circular logo and we were able to keep a little consistency from her old brand by refurbishing her little cleaning lady icon from her previous logo as an element in her new brand. A little peek into our branding process is below…

The Inspiration

Green-Clean-Squad-Organic-Cleaning-Co.-BrandMoodSmall

blood orange / pants / makeup / the studio shop / watercolor / june & jae / earnest postal service

The Logo Concepts

The Final Brand and Styling

Wishing you a Merry Christmas and a Happy New Year

December 23, 2014 | On a Personal Note, Uncategorized

It’s been an awesome, busy and blessed year and I am so excited to end it with some much anticipated time off. Scott and I plan to spend the next two weeks enjoying time with family and friends and taking advantage of not having a schedule or being tied to our computers…it’s been a while since we have done that! Next year holds so many exciting things for us both professionally and personally and I look forward to sharing it all with you in 2015! Until then, Merry Christmas and a Happy New Year to you and yours. The office will be reopening on January 5th.

Free Downloadable Christmas Tag Set

December 19, 2014 | Free Downloads, Print Design, Uncategorized

I am just finishing up my Christmas shopping and starting to get these goodies wrapped. This year, I decided to design a little Christmas tag set to add some personality to my plain kraft go-to wrapping paper and thought I would share. For those of you looking for some tags, feel free to download the 8.5×11 printable spread here (and if you would like to do a double side print with the “to” and “from” on the back, here is a back design only file). Happy gift wrapping!

Brand Launch: Jihan Cerda Photography

December 18, 2014 | Brand Launches

Now that I am on my official holiday “break”, I finally have some time to post about all the fun brands I had the pleasure of designing this last half of 2014. All my lovely Instagram followers had a few previews of this brand in the works and now I am excited to share the final product for Jihan Cerda Photography. Jihan is an oh-so-talented photographer out in California and her work is just gorgeous. I am definitely jealous of all my photography clients as they are just so damn good at something I am ever-so-slowly trying to get better at…taking awesome pictures. Obviously, I have a long way to go but as you can tell by some of her lovely snapshots in this post, Jihan really makes it happen for her clients. Here is a little peek into our branding process…

Brand & Color Inspiration

Jihan really wanted a soft, fun and feminine color palette for her new brand as weddings are her main gig. This is beautiful color mood board below is what we came up with and it fit her goals perfectly.

gardens / flags / summer / heels / calligraphy / address / gold foil

The Final Brand Styling

With our beauty of a color palette in place, she chose a soft hand written calligraphy mixed with a strong serif font for her main logo. We also made a clean little submark for her watermarks, stamps and stickers. Jihan was set on gold foil cards, which turned out beautifully and are pictured below as well (don’t mind my beginner photography skills).

Brand Launch: Flowerona

December 10, 2014 | Brand Launches, Uncategorized, Website Design

Finally launched today – the new Flowerona! Rona is the founder, writer and trainer at of her very popular blog, flowerona.com. Rona came to me earlier this year in search of a more elegant and updated feel for her lovely floral blog. Her former look was very bright and colorful, so this time she wanted to move in an opposite direction with deep purples and pastels for a more calming, feminine style. She chose a free hand calligraphy logo with hand sketched flower elements and watercolor backgrounds. We also created a lovely custom WordPress website to beautifully match Rona’s new brand all suited up with Workshop features and a custom mobile friendly site since a lot of her readers are checking her out around the clock on their devices. A special thank you to Rona for trusting me to design her new brand and to the awesome Fiona Humberstone for bringing us together for this project. You can check out some highlights from our process and final brand below.

The Inspiration

room / logo / flower / vintage print / paint / beautiful / flower

The Final Brand and Styling

Branding Material and Facebook

Custom WordPress Website with Mobile Friendly Responsiveness

Very Thankful

November 26, 2014 | On a Personal Note

There is so much to be thankful for. Not just today, but everyday. I am so thankful for my family & friends, our health and the future. I am also beyond humbled by all of my wonderful clients and fans who allow me to do what I love everyday. I am truly blessed. Wishing you all a wonderful thanksgiving with your family and friends…I’ll be signing off for a few days to do just that. See you on Monday…with an extra 5 pounds of pumpkin pie on my waistline. Photo by the lovely Brent and Amanda of Millie Holloman Photography.

Brand Launch: Health Quartet

November 19, 2014 | Brand Launches, Website Design

Say hello to the new citrus inspired brand designed for Health Quartet, a nutrition consulting company out of Burnaby BC in Canada. Winnie Hung, M.P.H., R.D. was looking for a fresh new brand to break into the health consultancy market in her area. She chose very bright, refreshing colors and a very simple main logo with a mix of serif and script fonts. We made a cute little circle submark for stamps and stickers and also created a repeating pattern out of her text logo which she used on the back of her cards and folders. And for fun, we added in some hand drawn food group and citrus elements for her website and print material.

The Inspiration

black vanilla // sherbert // grapefruit // wave // var vary // fruit // popsicles

The Logo Concepts

The Final Brand and Styling

Custom WordPress Website

Once we nailed down the branding, we created a completely custom and user friendly wordpress site for Winnie. The front end of the site beautifully matches her new brand but the backend is just as awesome. We build our wordpress sites to be completely custom and user friendly for each of our clients individual needs. That makes for easy site updates and really happy clients. Winnie will be officially launching her site in the next few week as she works tirelessly on adding content to her blog and resources page, but for now you can check out a preview of the design below. All of these beautiful images are compliments of Joey Armstrong – Thanks so much for your help with this project, Joey!

Living Room Wish List

October 23, 2014 | Inspiration, Uncategorized

We moved to Raleigh in June but have been doing a lot of traveling for Scott’s away rotations these past few months so I really haven’t gotten settled into our apartment yet. While we have one more 4 week stint in Charlotte coming up to end our nomadic phase, I plan on getting this place looking like a home when we return. Scott and I did a little splurge and purchased some awesome slip covered Pottery Barn furniture (totally key if you have 2 chocolate labs that think they are humans) when we moved – which we love – but I am dying to do start adding some personality up in this place. I’ve started a little wish list while I put together a plan and thought I would share just a few of the things that caught my eye (links included below). Happy shopping!

SHOP THE POST

[show_shopthepost_widget id=”341772″]

Brand Launch: Bash + Butter

October 01, 2014 | Brand Launches, Print Design, Uncategorized

Bash + Butter is a new sweet styling studio curated by the lovely Lacee Muller and serving the Denver Colorado area. Her dessert tables and treats are not only beautiful but made from only the highest quality ingredients as well. To start, Lacee and I worked together to develop a colorful palette that she thought fit her new brand to a tee. You can follow a few snapshots of our branding process below.

Stripes // cupcakes // floral theory // feather // gold // bahen // jaime chestnut // table scape

The Logo Concepts

The Final Brand and Styling

Print and Social Brand Design

Brand Launch: Shadi Boulos Photography

September 15, 2014 | Brand Launches, Print Design, Uncategorized

I am totally pumped about this new handwritten brand design for Shadi Boulos Photography. I am a big fan of Shadi’s amazing photography skills and he was so wonderful to work with throughout this process. We started with a strong color palette and designed a free flowing hand written logo accented with clean lined geometric patterns. Check out the little peak into our process below…

The Inspiration

We derived most of our color palette from the orange walls and deep sea door photo on the middle left of the mood board below. We then added in a light gray blue and some marble to finish the strong color palette.

door // chair // door // marble // groom // fernanda // door

The Logo Concepts

Shadi knew he wanted a hand written text based logo that had some personality. Below are a few of the options we came up with to suite his taste.

The Final Brand and Styling

We decided to go with the rough edge circle for the main variation of Shadi’s logo but included the unbound versions for him to use as well. We also created a little circle submark/stamp for his return address and a watermark variation. Here’s a look at the full brand…

Beautiful images compliments of Shadi Boulos Photography