The Alpine is a luxury student housing project in Allendale, Michigan and I had so much fun working with The Zimmer Development Company on their new brand identity. Honestly, I was blown away by how students are living these days. This place is amazing…a far cry from how I lived in college and the Zimmer Development Company is on the cutting edge of this very chic and turn key student living model. Their vision for The Alpine was a modern mountain lodge with lots of black, white and an overall neutral color palette. I love the end result and you can check out the final brand and snap shots from our design process below.

The Color Inspiration

lodge | bark | whiskey ginger | mountain entertainment | fur | tile | wild

The Concepts

The Final Brand

Working with Betsy and her talented team over at Theoni was an amazing experience. We started on this project last fall before I had baby #2 and I was in awe of Betsy’s vision for her newest lifestyle rental company. This is not your average event rental business…in fact, it isn’t even close. The Theoni Collection is located in Napa, California and their new showroom is chalked full of drool worthy pieces that will knock the socks off of any wedding guest. To be more specific, Theoni Collection offers an artful selection of hand-sourced event decor and tabletop accessories that inspire creativity and elevate what’s possible for any event. They pair personalized and unparalleled customer service with highly-curated decor items that you can’t find elsewhere. And their new showroom…well, it’s simply amazing. If that wasn’t awesome enough, Betsy even has a traveling showroom (#ontheroadwithwinnie) that brings all kind of visual inspiration to the Central Coast and LA.

Betsy had a vision for her brand and it was my pleasure bring it to life for her. She knew she wanted some type of unqiue, damask type brand mark paired with an elegant font so all of our concepts focused on that goal. Once we nailed the brand down, we got to work and branded everything from her delivery trucks to her launch party invites and beyond. You can check out our process and some photos of the new dreamy Theoni Showroom below. All of this beautiful photography is credited to Justin Lee Photography and florals in these photos by Mindy Rice. You can learn more about The Theoni Collection over at their lovely new home on the web which was designed and executed by the super talented Ross of FloAgency.

The Inspiration

burberry | Tracie Cheng | damask 1 | damask carpet | holly mathis | cabinets | pigeonhole

The Logo Concepts

The Final Brand Board

Marketing Collateral

The Theoni Showroom

Wanderlux was a bit of a style shift for me compared to a lot of my recent projects and I LOVED it.  Working with these awesome colors and putting together this challenging new hand lettered style that I really hadn’t done before (amen for the ipad pro and ipad pencil) was just what I needed. It’s different, wild, a bit messy and full of boho chic vibrant tones. Jessica, owner and licensed esthetician, was a pleasure to work with and had a great vision for her new brand that made this such a refreshing project. We started with our inspiration board and applied the overall style to everything we did throughout her new brand. From the starry, grunge overlays to the modern “W” element for her pop-up events portion of her business – you can check out our entire process below.

The Brand Inspirationcarpet  /  clip  /  sneaky-veg  /  wallpaper  /  texture  /  globe  /  room

The Logo Concepts

The Final Brand Board

Print and Social Media Design

I had the pleasure of working with Laura, owner and chief of sweets over at Canesmith & Co. on her new brand and packaging for her super delicious gourmet candy line. Not only was Laura a true joy to work with but her candy is damn delicious! She sent me some of her goodies during our project together and I was totally impressed. Do yourself a favor and try one of my favorites – the Soy & Sesame Caramels. So so good!

Laura came to Salted Ink in search of a gender neutral brand with a throwback feel. We also had to make sure the brand design was versatile and could be used for various applications given her line of business. From her product packaging and business cards to her stationery and social media presence, it all came together perfectly. You can take a peek into our branding process below along with some lovely photos compliments of Canesmith & Co. Laura also just launched her online shop so if you are in the UK you can now get her yummy treats delivered right to your door!

The Process

lake house  /  slingshot  /  posh tomato  /  fourth ward  /  pattern  /  shoes  /  red onion