Website Design Archives - Salted Ink Design Co. : Salted Ink Design Co.

Hello, again!

September 21, 2019 | Brand Launches, On a Personal Note, Uncategorized, Website Design

It feels SO good to be live! And just a few days past my 6th anniversary of going full time solo with Salted Ink back in 2013. If I am being honest, it’s taken me a lot longer then I would have liked to get this launched. But we’ve had 3 babies since I last redesigned my site in 2014 (gasp)… yep, 3 boys in 4 years. Finding balance in my role as a mom and business owner has been a learning curve and so often my own brand has taken a backseat to my client work and doing ALL the things moms do. But I am oh so grateful for this business and my clients that have allowed me to be at home with my all dude crew while still continuing to do what I love. This is truly my dream job.

So this is the new Salted Ink. My hope is that it looks familiar but refreshed. The portfolio is updated with some fun new projects and there are new semi-custom premade brands in The Brand Bar ready for purchase. I have also reopened booking for fall/winter projects and will start scheduling consultation calls this week. Thank you for all the love leading up to this announcement – I have felt every bit of it.

Brand Launch: Natalie Hodson

May 14, 2018 | Brand Launches, Print Design, Uncategorized, Website Design

Natalie is an Author, Athlete, Public Speaker, and rockstar inspirational mom that aims to inspires other mom’s to live a healthy lifestyle in a real and relatable way. I was so honored when Natalie contacted me to be a part of her rebrand last fall since I can totally relate to her message as a mom that values health and fitness but also knows first hand all the struggles that come with being a mom and trying to make it ALL happen. I worked closely with Natalie and her team to create a brand that was relatable and welcoming from the hand lettered logo concept to color palette and matching hand drawn icons. We teamed up with Cathy over at Love Inspired for the website component of this project because Natalie’s online presence was hugely important, very detailed and Cathy’s web expertise was the perfect fit to bring this brand to life on the web. You can check out the brand process below and also head on over to Natalie’s brand new site to see it all live!

paint / utah / tile / handlettering / Marine + Vine / Pattern

Brand Launch: Rebecca Jaynes

November 15, 2016 | Brand Launches, Print Design, Uncategorized, Website Design

As I wait for this baby to get here, I am finally getting around to sharing some of the beautiful brands I launched earlier this year. I had the privilege of working with the wonderfully talented and so sweet Rebecca Abram, founder of Rebecca Jaynes Beauty Health and Wellness Salon in the UK this past spring/summer. I am so grateful she trusted me to lead her complete brand overhaul for her already successful beauty business. Her awesome new salon space with exposed rustic wood beams, white walls and feminine interior touches inspired the new look. We designed a new logo, color palette, print material, social presence and fully customized WordPress website in the process and it fit her timeless vision just perfectly. Here are some snapshots of our process and final products. You can also check out her site live at rebecca-jaynes.com.

Setting the Mood

room / clouds / candle / the fresh light / melody hansen / shoes / nails

The final brand design

Branded Print Material and Social Media Identity

A look inside the beautiful Rebecca Jayne’s Space

Custom Designed and Developed WordPress Website

Brand Launch: Luxe Events

February 22, 2016 | Brand Launches, Inspiration, Print Design, Uncategorized, Website Design

I am SO excited to share this gorgeous new brand that the super talented girls of Luxe Events and I have been working on these past few months. Jenny and Cara, the creative and oh-so organized powerhouse duo behind Luxe out in San Diego, were the coolest and sweetest clients I could have ask for. Their style is completely on point and their kindness and enthusiasm throughout the project made this transformation one of my favorites to date. These girls are simply the best at what they do and I would totally hire them in a heartbeat. We invite you to check out the final brand development and their beautiful new home on the web along with a peek into our creative process in the snapshots below. I hope you love it as much as we do!

Color Inspiration

art | knobs | floral | The Oliver | art | No 4 | Plates

Concept Development

Brand Collateral

Custom WordPress Website Design + Development

Brand Launch: Urban Undercover

August 24, 2015 | Brand Launches, Print Design, Uncategorized, Website Design

Urban Undercover designs smarter multi-functional essentials that fit better, look better and last longer so you can go about experiencing life. Their practical yet adorable travel tuck pouch makes discretely carrying an extra pair easy. Sairey, the brains and design power behind this operation, and I happen to share a love for black and white with a touch of funky flair which made this project a perfect match. What started as a simple refresh turned into a full blown makeover and I am totally loving the end product we created together. Below is a sneak peak into our brand design process and the full blown custom designed wordpress woocommerce site we launched earlier this summer.

Brand and Color Inspiration

model / sketch / 28 / pillow / stripes / troublemaker / we build with love

The Logo Concepts

Final Brand Board and Styling

Print and Social Branding

Custom WordPress Website with WooCommerce Integration

visit the live site at www.urbanundercover.com

Brand Launch: Winx Lash & Makeup Studio

August 04, 2015 | Brand Launches, Print Design, Uncategorized, Website Design

Another beautiful hand lettered brand from this past spring. Winx Lash & Makeup Studio has been consistently voted Houston’s Best Lash Salon and I had so much fun working with owner, Trishia Wiggins, on her new brand and learning all about lashes! Trishia new the new vibe she was going for with her new brand we just had to figure out exactly what that looked like. We had fun translating some of the exact paint colors of her studio to her new brand and working with different variations of hand drawn styles and glyphs for Winx. In the end, Trishia went with the hand drawn calligraphy concept – which I loved as well! I also had the opportunity to design their print material along with their brand new wordpress website which is showcased below.

The Color Inspiration

plates // face // vava voom // horizon // tule // flower // tiles // fresh ink

Final Brand and Stying

Branded Print Material

Custom WordPress Website Design

Brand Launch: Mikel Rumsey

July 31, 2015 | Brand Launches, Print Design, Website Design

I’ve been trying to get caught up from my maternity leave and this is the first in a string of beautiful brands I have yet to launch from my pre-Marshall days. Mikel Rumsey is a super stylish hair and makeup artist out of South Carolina who also has a love for fashion. Her work as been featured in Martha Stewart Weddings, The Knot, Weddings Unveiled, Tryve Magazine, Geraldine Magazine, and Smitten Magazine, as well as Style Me Pretty, Southern Weddings, Grey Likes Weddings, Wedding Chicks…the list goes on. Mikel came to Salted Ink looking for a full brand makeover that spoke more to her own individual style. From the soft and neutral color palette to the hand lettered brush pen logo, this brand is truly one after my own heart.

The Inspiration

art // blazer // feather // geo pattern // hazel // dots // things // abstract

The Logo Concepts

The Final Brand Board and Styling

Print and Social Brand Design

Custom WordPress Website Design

Brand Launch: Lustre by Cassandra Couture

March 13, 2015 | Brand Launches, Print Design, Uncategorized, Website Design

Very pumped to share this new brand for the talented Cassandra Couture, owner of Lustre. Cassandra is a classically trained couturier specializing in completely custom wedding gowns for some very lucky brides. I really enjoyed getting to know Cassandra’s style and helping bring her vision for her new brand to life. Being primarily in the wedding industry, she needed a brand that was feminine and classic. We started with a mostly neutral color palette to set a romantic tone. Our branding concepts were across the board from handwritten calligraphy to clean serif fonts. We also created a beautifully branded custom WordPress website that Cassandra will be officially launching after her own wedding this summer but a few sneak peeks of her design are included below. Best wishes to this lovely bride-to-be with her upcoming wedding in June…you can bet her wedding dress will be to die for!

INSPIRATION

Paper fashion / dress / texture / gold / dior / headboard / dress

LOGO CONCEPTS

Final Brand Styling and Print Materials

CUSTOM WORDPRESS WEBSITE

Brand Launch: Lenore Interior Design

February 09, 2015 | Brand Launches, Uncategorized, Website Design

Clean, Simple, Modern. That’s exactly what Alissa was going for with her new brand for Lenore Design when we started brainstorming in late 2014. She wanted a look that resembled her own interior design style but also wouldn’t compete or clash with the colors in her work when we translated it to her new website. Once we developed the main logo, we came up with a simple submark and a stacked variation for use on multiple different marketing mediums. To complete her brand, the we designed a wordpress website with lots of white space, easy navigation and a lovely portfolio to showcase all of her beautiful work.

The Inspiration

Bedding / Born / Pine / M / table / Mandy Ward / Pattern

The Final Brand Styling and Print Material

photo credit to lenore design

Custom WordPress Website Design

From the Client

Brand Launch: Flowerona

December 10, 2014 | Brand Launches, Uncategorized, Website Design

Finally launched today – the new Flowerona! Rona is the founder, writer and trainer at of her very popular blog, flowerona.com. Rona came to me earlier this year in search of a more elegant and updated feel for her lovely floral blog. Her former look was very bright and colorful, so this time she wanted to move in an opposite direction with deep purples and pastels for a more calming, feminine style. She chose a free hand calligraphy logo with hand sketched flower elements and watercolor backgrounds. We also created a lovely custom WordPress website to beautifully match Rona’s new brand all suited up with Workshop features and a custom mobile friendly site since a lot of her readers are checking her out around the clock on their devices. A special thank you to Rona for trusting me to design her new brand and to the awesome Fiona Humberstone for bringing us together for this project. You can check out some highlights from our process and final brand below.